Meta Pixel and Conversions API (in preparation)
Merchants who advertise on Facebook and Instagram want Meta to see when a visitor reaches checkout and when they order. We are preparing a connector that sends these events from the LamaFlow checkout to your Pixel and through the Conversions API. It does not send store events today, so do not rely on it as your main ad measurement.
What you can do
Planned: checkout events
The goal is to report checkout steps and completed orders to your Pixel.
Planned: server events
With a Conversions API token, events will also be sendable from the server.
Consent first
Marketing events will follow the visitor's cookie choice.
How to connect
For now
Keep using your own Meta Pixel setup in the store.
Once available
You will enter the Pixel ID and, optionally, a Conversions API token.
Verification
You will confirm events with a test order in Events Manager.
What you need
- Not available to stores yet — this page describes what we are preparing.
- A Meta Business account with a Pixel, once the connector is available.
Supported workspaces
- WooCommerce
- Shopify
Frequently asked questions
Can I turn it on now?
No. The connector does not send store events yet. Keep your current tracking until then.
Will LamaFlow create ads?
No. Even when available, it will only report events.
Is it linked to the Messenger button?
No. The Messenger button works separately and is available.