Google Analytics 4 and Google Ads (in preparation)
To know which campaigns bring sales, Google needs to see the order. We are preparing a connector that sends LamaFlow checkout events to GA4 and records Google Ads conversions. It does not send store data today — keep your current Google tag setup until then.
What you can do
Planned: GA4 events
Checkout steps and completed orders visible in Google Analytics 4.
Planned: Ads conversions
With a conversion ID, orders reported to your ads account.
Consent-based
Without consent for the relevant cookies, no events will be sent.
How to connect
For now
Keep your current Google tag in the store.
Once available
You will enter a Measurement ID and, optionally, a Google Ads conversion ID.
Verification
You will see a test order in the real-time report.
What you need
- Not available to stores yet — this page describes what we are preparing.
- A GA4 property and optionally a Google Ads conversion, once available.
Supported workspaces
- WooCommerce
- Shopify
Frequently asked questions
Can I turn it on now?
No. The connector does not send store data yet.
Will it replace my Google tag?
Once available, you will need to make sure an order isn't counted twice.
Does LamaFlow manage campaigns?
No. Campaigns stay in Google Ads.